I had an assignment in soc to work with a couple partners to find homophobic commercials. While we found some that were heteronormative (promoting distinct roles for men and women) as opposed to homophobic, I did stumble across this wonderful commercial.
And here are some things I don't like about it:
1. Heteronormative - men watch women playing with kids.
2. Sexist - "master of the house"?!? Um, don't think so.
3. Stereotypes - "protector and provider." Apparently women can't provide. Interesting.
4. Racist - Confederate Family with a Black gardener? Tell me how that's NOT racist.
Commercials are fun to analyze, what can I say. :)
No comments:
Post a Comment